In this age if you are not marketing your business on the internet you will likely not survive for too long. When majority of the people turn to internet when searching for a place to eat, an accountant, or even a house purchase your business will never get the attention of prospective buyers if you are not marketing on the internet. When is the last time did you open the Yellow Pages to find something?
While internet marketing is essential for any business many people have false idea about what internet marketing is about and how do it. They hold myths that may have been acquired over the years. Knowing these myths and finding ways to escape them will not only help you avoid unnecessary expenses, but also grow your business the right way. Here are the 5 most popular myths you need to be careful about.
Word of mouth is sufficient to get the referrals
Word of mouth is a powerful marketing tool to get new clients. After all, when people recommend a business to their family and friends they will place greater faith in it. However, just relying on word of mouth will limit your potential to grow the business. There are number other internet marketing avenues you need to be aware of and explore to get more referrals and grow your business. Don’t get me wrong. You should still rely on word of mouth to get referrals, but it will help you if you can help your customers spread the word about your business via what I call active word of mouth. This is where you stay in touch with your customers regularly, ask them about their feedback and provide incentives to them to get the word out about your business. When you combine active word of mouth with other internet marketing avenues you can grow your business significantly.
